Festival Formula
I began working with Festival Formula - a UK-based company offering strategic guidance for filmmakers as they enter their work into the global film festival market - in October 2022. I oversee their social media efforts, as well as contributing to their monthly industry blog / newsletter.
The Challenge
Help Festival Formula to grow and continue to establish their brand identity with filmmakers and festivals, as well as the film world in general, and to come up with new and interesting ways to diversify their online content.
A reel / TikTok created to introduce one of the articles from the Festival Formula Industry Blog.
Instagram content from an interview I did with filmmaker Sharon Ryba-Kahn about ethics in documentary filmmaking.
Supporting materials for the Reel Opinions segment I co-produced, featuring video interviews between the organisation's founder Katie Bignell and filmmakers.
T-Port Marketplace
I began working with the non-profit T-Port in March 2022. T-Port is an online marketplace for student and independent short films. They work with major schools, festivals, and other professionals in the film industry to help showcase and champion the work of upcoming filmmakers.
The Challenge
Help T-Port to grow their social media presence, create regular and relevant content for their channels, get them on TikTok. The good news was that T-Port was sitting on a site's worth of incredible short films that we were able to use 30 second clips of. In addition they had already set up a system of form interviewing upcoming filmmakers and featuring them on their blog. So I began adding requests to the filmmaker interview sheets (film yourself telling us what advice you'd share with a new filmmaker?) - in order to create new content from what we already had.
As well as championing filmmakers and the site itself, T-Port is an ambassador for the short film genre. I came up with some ways to regularly engage with their audience and celebrate cinema at the same time.
The Irresistible Music Company
The Irresistible Music Company are a Berlin-based classical music organization who put on regular concerts. Their ethos is about not only creating a comfortable space where people can listen to classical music without feeling judged or subject to stuff traditions, but also to lead as an ethical business, while bringing attention to the way in which classical music is often used by unethical companies to launder their reputations.
The Challenge
Create a digital marketing plan to help them reach a wider audience as well as share their goals and beliefs with their audience, plus helping them to create new content suitable for Instagram.
Helping the company leaders to come up with their core brand values, before sharing them with the audience - reaffirming them and moving forward.
Sometimes my job is encouraging founders and artists to step in front of the camera in order to introduce themselves and give the personal outreach to their social media audiences.
Dyan Valdés - Musician
I am working with Dyan to build up her social media platforms and solidify an online audience around the release of her debut album STAND. I have also directed music videos for her.
The Challenge:
To create regular content on a limited budget to help grow and engage her audience, while finding creative and cool ways to put her music and brand across.
Instituting a social media calendar including items such as #FlashbackFriday to share the story of her 20 year music career leading up to this moment.
Sharing her likes and dislikes, her motivations behind writing the album with her audience.
Designing graphics around her public appearances to give more of a glimpse into her public persona - for this example a quote plucked from a podcast appearance.
Showing her inspiration and building her Spotify presence with a playlist.
Behind the scenes photos and updates showing what it takes to create an album, a music video, and a live show.
We would meet weekly on the phone to plan the week's content and looking at the previous week's results - huge hits included Dyan's Book Club (the books that inspired her album) and any behind the scenes pictures. We also did well using #FlashbackFriday posts which celebrated Dyan's 20 years in the music industry.
Running a Facebook and Instagram ad campaign before, during, and after launch with tactics for existing and potential audiences.
Editing creative preview videos for each single
Final Girls Berlin Film Festival
I have been a member of the team at Final Girls for two years now - developing social media strategy and content, as well as event videography.
The Challenge
To diversify their content to fit a video-heavy Instagram, while ensuring that their (already very engaged) audience could get the information they needed about the festival program, without having to search too far.
I developed web elements and social media content based on the existing branding for the festival.
Ensuring that in-person attendees knew about the COVID regulations was a prioritiy in Feb 2022. I developed easy-to-digest graphics and ensured that each post mentioned regulations.
Daily lineups posted in advance across all social channels to pique interest.
Memes using stills from the features showing at the festival - sponsored posts to attract new followers.
I developed an additional campaign for digital viewers world-wide for the shorts segments which were available to stream over the weekend of the festival. This led to a larger growth audience worldwide.
SHort video previews for each block of short films proved more popular and successful in terms of engagement on social media than static posts.
Similarly, video previews for the excellent free takls program were very popular online as paid for and regular content. The speakers took the assignment and really ran with it - creating some awesome content.